Who it's good for
I think this turntable fits style-first buyers who want a deck that earns its spot on an open shelf. The bamboo plinth looks better than a lot of entry-level models, and the built-in phono preamp makes pairing with powered speakers much easier.
If you already know what speakers you're using and you're fine doing a little setup, it makes sense. It also has a real case if eco-friendly materials matter to you and you're not just chasing the cheapest option.
A realistic fit looks like this: apartment, living room setup, powered speakers, and a strong preference for something that looks like furniture instead of dorm gear. In that case, I can see the Stir It Up making more sense than the Audio-Technica AT-LP60X, as long as you're okay with a bit more setup attention.
Buy it if: you care about design, want a built-in preamp, and don't mind a little hands-on setup.
Skip it if: you want the easiest possible first turntable or you're buying mainly for Bluetooth convenience.
Best for: beginners who want a better-looking starter deck and already know their speaker plan.
Who should skip it
I'd skip it if your main goal is simple, foolproof setup. If you want to unbox, connect, and play records the same night with the least friction, the Audio-Technica AT-LP60X and Sony PS-LX310BT are safer bets.
I'd also pass if Bluetooth is your top priority or if you want stronger upgrade potential for the money. The Sony is usually cleaner for wireless-first listening, and the Fluance RT81 makes more sense if you're already thinking about future cartridge swaps.
The biggest mistake here is assuming the sustainable branding automatically makes it the smarter buy. It doesn't. Branding can't fix version confusion, setup questions, or stronger value from competing models.